Category: Anatomy of a Crowdfunding Campaign Series

Anatomy of a Crowdfunding Campaign Part 18: Tarot Fundamentals Book + Knocking It Out of the Ballpark

This has been a wild year for Crowdfunding decks. I was bitten by the campaigning bug almost a year ago, and life has been on the fast track since that fateful moment. There have been some really interesting campaigns launched since I began tracking this all, and an exciting new book on Tarot that is…

Anatomy of a Crowdfunding Campaign Part 17: Interview with Anne Staveley and Jill Sutherland of the Wheel of Fortune Tarot

There are times in one’s life when you recognize your deepest desires through seeing them in another. Connecting with Anne Staveley and Jill Sutherland has been one of those moments in my life. Anne and Jill are both accomplished artists and passionate adventurers, women fearlessly manifesting their creative dreams. The part that really touches me…

Anatomy of a Crowdfunding Campaign Part 16: Interview with Virginia Jester and Chris Hopkins of the City Mystics New York Tarot

I was really looking forward to this conversation. On Facebook and in their Kickstarter video both Virginia Jester and Chris Hopkins have a really cool, down to earth vibe, and I felt we could have a great conversation about being artists who have created decks. Also the way they approached their City Mystic • New…

Anatomy of a Crowdfunding Campaign Part 15: Interview with Cheryl Fair of the Magical Realism Tarot-Pre-Launch

It is such a gift to meet a kindred spirit. When I first saw Cheryl Fair’s Chariot card for her forthcoming Magical Realism Tarot I was intrigued. Pamela Steele of the Wizard’s Pets Tarot mentioned in a deck creators forum about this series of posts on crowdfunding, and that was how I met Cheryl. Thanks…

Anatomy of a Crowdfunding Campaign Part 14: Death, Temperance, and the Devil

  Death, Temperance, and the Devil. This is a heady group of cards in the Tarot’s Major Arcana. I had begun this post some days ago to celebrate the arrival and disbursement of the Crowdfunding Tarot-sized Oracle of Initiation decks a month early. Then, as the world shall have it, other things came to light,…

Anatomy of a Crowdfunding Campaign Part 13: Interview with Doug Thornsjo of Tarot of the Zirkus Mågi

If dog owners supposedly mimic the personalities and appearance of their canine companions, do Tarot deck makers look and act like their oracles? I think Doug Thornsjo validates this theory through his retro-styled circus deck, Tarot of the Zirkus Mågi. He has the demeanor of a sideshow barker from another era, a man transported from…

Anatomy of a Crowdfunding Campaign Part 12: Mission Accomplished

“I hope and trust you will succeed beyond your wildest dreams.” Ann VB Mission Accomplished. The Oracle of Initiation Indiegogo crowdfunding campaign to print a more affordable version is now complete, coming in at 82% of its goal. Although it did not reach its targeted $8,888 funding, it fulfilled my core intentions, succeeding beyond my…

Anatomy of a Crowdfunding Campaign Part 10: Interview with Pamela Steele of The Wizard’s Pets Tarot

Pamela Steele is a delightful woman. She and I travel in the same circles, yet we had not met until recently. She is a faery godmother for other deck creators, establishing a group for those who make decks on Facebook, supporting others in publishing their own projects, as well as being extremely successful selling her…

Anatomy of a Crowdfunding Campaign Part 9: Success is like Roller Skating

I am one week into my 33-day campaign, and it has been an interesting ride since the launch. There have been multiple bee stings, I filmed the Oracle deck at my favorite local haunt called Abandoned Mary House Bones, success is being redefined through roller skating, some hormonal weather hit, I went hiking with goats,…